Web & Custom Content Co-Op Opportunities

Our website advertising and custom content creation options provide you the opportunity to get your message in front of a highly-qualified audience that is interested in visiting Kentucky.

 

Leverage the expertise of our marketing agency's editorial, video and media teams to feature your local experiences.

Featured Business Listings

All tourism-related businesses doing business in Kentucky may be listed on the Kentucky Tourism website at no cost. For added visibility, businesses may upgrade to a featured business listing, which provides a visual highlight and higher position on listings pages.

 

The Kentucky Department of Tourism reserves the right to refuse featured listing requests that are not deemed appropriate.

 

Investment: $1,235 / year

 

Content Creation: Written Content

Work directly with the Miles Partnership production team to strategize and produce custom content for the Kentucky Tourism website. Your custom content will appear on the Kentucky Tourism site for 12 months, as well as be distributed through Places.Travel

 

Written custom content opportunities include:

  • Must-See Short Lists: Punchy, conversational, photo-driven content pieces that highlight specific attractions, experiences and places of interest. 
  • Events & Experiences Articles: Designed to give readers a deeper dive into what makes your destination extraordinary – from unique events to one of kind experiences.
  • Destination Stories: This comprehensive package of content includes photos, video and written content to tell your destination's story.

 

Any written custom content package can be ENHANCED with:

  • YouTube Promotion, which leverages your existing video assets to create a 30-60 sec video exploring the locations included in your content, or
  • Apple Maps, which creates a guide within the Apple Maps ecosystem that includes locations from your content
 

Written Content: Must-See Short List

Must-See Shortlists highlight the sights, sounds, and flavors that must not be missed in your destination with brief, shareable content. These packages include:

  • One featured article on Places.Travel and KentuckyTourism.com (up to 800 words)
  • Seven organic social posts on Places.Travel channels
  • Paid media amplification

 

OptionsEst. ImpressionsGuaranteed ViewsCampaign DurationInvestment
Basic Package143,4004,05045-90 days$2,745
ENHANCED Package w/ YouTube Promotion260,1007,34560-90 days$3,775
ENHANCED Package w/ Apple Maps186,87510,125365 days$7,725
Content RefreshN/AN/AN/A$2,105

Written Content: Events & Experiences Article

Give travelers a deeper dive into what makes your destination extraordinary – from unique events to one of kind experiences. Showcase your best attractions, museum, parks, and signature gatherings. These packages include:

  • One featured article on Places.Travel and KentuckyTourism.com (up to 1,200 words)
  • Nine organic social posts on Places.Travel channels
  • Paid media amplification

 

OptionsEst. ImpressionsGuaranteed ViewsCampaign DurationInvestment
Basic Package195,2005,51045-90 days$3,645
ENHANCED Package w/ YouTube Promotion286,0008,80060-90 days$5,675
ENHANCED Package w/ Apple Maps186,87510,125365 days$8,625
Content RefreshN/AN/AN/A$2,150

Written & Multimedia Content: Destination Story

If there is more to your destination than just one feature could possibility encompass, this comprehensive package of written and multimedia content is ideal. These packages include:

  • One featured article on Places.Travel and KentuckyTourism.com (up to 1,200 words)
  • Dedicated content hub on Places.Travel
  • Original photography and videography (:30, :60, :10)
  • Fifteen organic social posts on Places.Travel channels
  • Paid media amplification

 

OptionsEst. ImpressionsGuaranteed ViewsCampaign DurationInvestment
ENHANCED Package w/ YouTube Promotion956,11516,815365 days$14,175
ENHANCED Package w/ Apple Maps747,50026,940365 days$19,155

 

Written Custom Content: Add-Ons

Already have an article or video existing and want to get some extra eyes on it? Need something more to tell your destination’s full story?

 

Extra Apple Maps GuidesInvestment
One Additional Guide$5,105
Two Additional Guides$9,500
Three Additional Guides$13,120
Apple Maps: Content Refresh$2,230 (per guide)

 

 

Media AmplificationEst. ImpressionsInvestment
Tier 1250,000$1,720
Tier 2200,000$1,420
Tier 3150,000$1,120
Tier 4100,000$820
Tier 575,000$715
Tier 650,000$520

Custom Content: Video

Work directly with the Miles Partnership production team to strategize and produce custom video content to use for your marketing initiatives moving forward. Your video will also live on KentuckyTourism.com for 12 months after finalization. 

All video packages include:

  • 60-90 second experiential music-driven video
  • Horizontal :30s and :15s cuts, 16x9 (w/ paid advertising rights)
  • Vertical :10s cut, 9x16 (w/ paid social advertising rights)

ProductInvestment
New (with shoot)$8,480
New (with existing footage)*$2,750


*Price may be adjusted based on the amount of hi-res footage available.

 

Video Add-Ons

ProductInvestment
Talent**$1,140
Voice Over$1,200
Kentucky Tourism Social Boost (:10 vertical video)$350


**Non-speaking, does not include travel. Actual costs vary depending on project needs, rights, etc.

 

Once you have reviewed the offerings available, contact Miles Partnership with any questions and to secure your spot:

 

Chris Gendek, Travel Media Sales & Marketing Executive
270-823-4988